After speaking to some friends and family about my blog it came to my attention that potential readers might not know what affiliate links are & whether they should click on them or not so I wanted to write a little reassurance post on my blog to explain them further.
What is an affiliate link?
An affiliate link is a specific URL that contains the affiliate’s (bloggers) ID or username. Affiliate programs, advertisers use affiliate links to record the traffic that is sent to the advertiser’s website via a blog. This action is all part of an affiliate program. A blogger signs up to an affiliate program with the hope to gain good relations with a brand and to hopefully earn a few pennies out of their blog. When I say pennies, that is literally all we get per transaction. Its generally between 4-10% of the value of the product purchased.
Should I click on a link in a blog post?
Yes, absolutely. 90% of the time a blogger is not paid to write the content for their blog, It often takes hours and hours to publish a blog post. There is the Writing, Photographing of the product (the most time consuming part) then the promotion of the post too. If you love a particular blogger and you want to purchase the item they have talked about / reviewed then you should reward them for all their hard work buy clicking on the link to purchase the item, after all it will not effect the price you pay at all! For example, I really LOVE Emma hill’s Blog (ejstyle.co.uk) and if I want to purchase something that she has blogged about i I will click the link on her blog and carry on as normal with my purchase, Why should the brand not pay her for her amazing blog? When you click on a link in a blog post, it costs you, the reader absolutely nothing.
So you see, its not scary, It i just a little way of earning a few quid from the hours and hours I put into my blog. I hope this has given you a little incite into how they work & I hope you don’t feel threatened to click on them when you read posts from your favourite bloggers.
If you have any questions please don’t hesitate to leave a comment and I will answer them asap.